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ATTENTION EXECUTIVES
The Executive Guide to Generative AI: Practical Applications for ChatGPT and Other GenerativeAI Tools
Join the "Executive Masterclass ChatGPT plus"
From the desks of Michael Alf, Lisbon and Markus Keiper, Singapore, Founding Partners
A January 2024 survey conducted by BCG ("From Potential to Profit") pointed out that "89% of executives rank AI and GenAI as a top-three tech priority for 2024."
At the same time, "only 6% of companies have managed to train more than 25% of their people on GenAI tools so far."
There is a huge gap within organizations in understanding Generative AI (GenAI) and how it can impact the organisation and the markets.
Are you an Executive or a Leader, but not a technologist? And you are part of this group that ranks GenAI very high and you know that you and your teams need to understand GenAI and succeed with this technology?
Then, this might be for you!
Have you ever wondered how you can keep up with the latest technologies (GenerativeAI but also other key technologies) even when you don't have a technical background?
Are you aware of the increasing relevance of technology in many roles - even in non-technical roles like Finance, HR or Marketing?
And do you have the desire to to support your teams in utilising these technologies, but lack the insider knowledge and skills to do so?
Many of our clients are exactly at this spot in their position.
And the situation only gets more COMPLEX and CHALLENGING for you.
The rapid pace of technological advancement can make it feel like the gap between technical and non-technical professionals is growing ever wider. Without the right skills and knowledge, it can be hard to keep up with the latest tools and techniques that are driving innovation in the industry. GenerativeAI is certainly a key example here. This can leave you feeling frustrated and overwhelmed.
That is why you earn a place in our bespoke ...
ChatGPT plus Executive Masterclass
T.E.A.M. - Technology Education on AI and More
Our 3-sessions T.E.A.M. Masterclass for Executives is a comprehensive program that will help you keep up with the latest GenerativeAI technologies like ChatGPT even if you are not a technologist.
You will gain the insider knowledge and skills needed to help your team and yourself to stay ahead of the competition, learn from industry experts, and participate in hands-on trainings.
Our cutting-edge curriculum covers the latest tools and techniques and includes personalized coaching and mentoring to accelerate your learning and growth.
Online ... so you can join from anywhere
The ChatGPT plus Executive Masterclass is delivered entirely online, so you can participate from anywhere in the world.
You will attend one session per week over three weeks.
You will have access to online resources and communities to stay connected with peers and stay informed about emerging technologies.
What do you get out of the Masterclass?
- Gain insider knowledge and skills about ChatGPT and other GenerativeAI tools to stay ahead of the competition
- Develop practical skills and experience through hands-on training and workshops
- Learn how to leverage the latest tools and techniques and apply them immediately in your job
The Executive Masterclass has three sessions or modules.
Each week, we get together online for 90 minutes to cover the content and address your questions.
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Week 1 - OVERVIEW - The world of VUCAH, GenerativeAI and ChatGPT
Knowing about technology has become a fundamental part of many non-tech roles and functions. But how can you keep up in our VUCAH - volatile, uncertain, complex, ambiguous and hyper-connected - world, when you are not a tech nerd or gamer? In this module we introduce how the latest AI and Metaverse evolutions change your environment. We provide an easy-to-understand overview why Large Language Models and ChatGPT in particular have been so successful. We will also get started diving into ChatGPT with the first practical applications.
Your background will not matter! We will allow you to learn whatever you need to know. Because we know: You cannot afford not to know what is coming at you!
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Week 2 - DEEP DIVE - ChatGPT (and other text tools)
Week 2 is dedicated to text related GenerativeAI. Most importantly, we deep dive into ChatGPT.
You will learn multiple prompt strategies and specific prompts for the various application areas.
We will also look into other text tools, so you get a good overview and can decide what is best for your team and your organisation.
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Week 3 - EXPAND and RESPOND
In our third session, we focus on other areas where GenerativeAI will play a key role like the creation of visuals and graphics.
We will also address typical questions and provide an overview of key developments and other key tools that could be beneficial for you, your team and your organisation.
Finally, we open the floor for any other questions you might have.
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Week 4 - BONUS - Metaverse Use Cases
Whilst the conversation is very much centered around GenerativeAI nowadays, the Metaverse is another key technology you need to be aware of.
In this 60-minutes bonus session, we will provide an overview of our Metaverse framework, explain five key myths regarding the Metaverse and discuss application scenarios.
We will also talk about where the Metaverse and AI come togehter and how this could impact business.
What are typical questions
Do I need any prior technical experience to enroll in the Masterclass?
No, the Masterclass is designed for non-technologists and assumes no prior technical experience.
How long is the Masterclass?
The Masterclass goes over three weeks. Each week has a session of 90 minutes to make it easily digestible.
The bonus session on Metaverse is in week 4 and lasts 60 minutes.
What topics are covered in the Masterclass?
The Masterclass covers topics related GenerativeAI with a focus on specific application of ChatGPT in the workplace.
Will I receive any certification upon completion of the bootcamp?
Yes, you will receive a certificate of completion that you can add to your resume and LinkedIn profile
I have limited time to learn and explore new technologies. How does this work?
The Masterclass is designed to fit into your busy schedule, with one session per week. You also get a workbook and frameworks to shortcut your learning time.
How much does the Masterclass cost?
The regular price for the Masterclass is 697 EUR. Watch out for special offers. We keep groups intentionally small (max. 10) to support interaction and improve the learning experience.
When does the Masterclass start?
We are starting the Masterclass regularly and will soon move to an "always-on" model.
Join now before at very special price.
As everything in life, enrollment for the ChatGPT plus Executive Masterclass is limited to 10 participants at this price to maintain an intimate working environment and only available on a first-come, first-served basis.
You have earned this: don't miss out and stay ahead of the competition!
Regular price per person: 697 EUR.
For a limited time only 497 EUR.
Apply now for the ChatGPT plus Masterclass and get a 200 EUR discount.
Remember that we offer a full 10-day refund guarantee, so it’s a risk-free investment!
Your Instructors
Our focus is on providing pragmatic advice, guidance and content based on over 60 years in various global industries.
We also leverage our latest book "B2B Metaverse Marketing" as the go-to source for B2B marketing in the new world.
based in Singapore
Markus Keiper
Markus is a former top executive and a professor for marketing and an award winning Executive Education instructor for world leading business schools. He has been enabling over 1000 executives and managers to shape the future. Together with Michael he has launched the first dedicated book on “B2B Marketing in the Metaverse”.
based in Lisbon
Michael Alf
Michael is an experienced executive, consultant, leader and entrepreneur as well as a certified High Performance Coach who has worked with and supported companies and individuals from Australia to Europe.
He is passionate about emerging technologies like the Metaverse (see book) and AI / GenAI. Over the last 15 months he completed several GenAI certifications and is now invited as a regular speaker to various events.
Get a copy of our book!
When you participate, we send you a printed copy of our book "B2B Metaverse Marketing".
I am not a technologists, but I was interested in leveraging new technologies for my career growth.
The ChatGPT plus Masterclass provided me with practical skills and experience through hands-on training and workshops that I could immediately apply to my job.
The personalized coaching and mentoring also helped me accelerate my learning and growth. I highly recommend this course to anyone who wants to stay ahead of the curve in this rapidly evolving field.
Naomi N.
Finance Executive
The idea of a ChatGPT Masterclass focused on Executives / Non-Technologists is very good and incredibly important: the half-life of this knowledge is reduced every day.
We have to keep learning in order to stay relevant.
Frank W.
Head of Learning